YolyBoy: “Tyla’s Grammy Win Is About Smart Work, Global Positioning and Musical Excellence”
Yola, Nigeria — Nigerian singer, rapper, mixing engineer, and songwriter YolyBoy has publicly affirmed that South African star Tyla fully deserves her recent Grammy Award win, describing it as a reflection of
smart strategy, international positioning, and superior musical packaging.
Speaking during a live session on Yola FM, YolyBoy addressed ongoing comparisons between Tyla and other African heavyweights such as Burna Boy, Wizkid, Davido, Ayra Starr, and Kenzo.
According to him, the debate has been misdirected. “People are busy comparing Tyla, Burna Boy, Wizkid, Davido, Ayra Starr and Kenzo. It is the music that is
supposed to be compared — not the artists,” YolyBoy stated.
The Adamawa-born creative emphasized that award platforms like the Grammys prioritize musical quality, international appeal, and measurable global impact over popularity alone.
“Of course Tyla’s music appeals more to international audiences among other African artists at the moment. That is one of the core Grammy criteria,” he explained.
YolyBoy further noted that Tyla’s recent global chart performance places her ahead in terms of current international momentum.
“Tyla is doing better on international charts right now. That global positioning matters.”
Beyond streaming numbers, YolyBoy highlighted branding as a crucial factor in Tyla’s rise.
“Tyla is branded as an African-rooted girl with international standards. That balance is powerful.”
Drawing from his expertise as a mixing engineer and producer, YolyBoy analyzed the technical strength behind Tyla’s records, particularly referencing Push To Start.
“Among the songs she pushed, ‘Push To Start’ stands out. It has stronger production standards, lyrical depth, musical delivery, and most importantly, the highest figures in terms of streams and international
success.”
Industry observers say YolyBoy’s breakdown reflects a broader shift in African music — where global scalability, sound engineering quality, branding clarity, and strategic release campaigns now play a defining role in award recognition.
As an artist and sound engineer who has worked on major live recordings and continues to advocate for African creative excellence, YolyBoy concluded his commentary with a powerful statement:
“It is about smart work, not just hard work.”
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